Auto-Owners x Simple Human Sense
Five-Time Client: Building on Production Success
Role: Bidding & Line Producer
Impact: Since our initial collaboration in spring 2020, Auto-Owners has become a testament to establishing strong production foundations and building client trust through consistent excellence. My involvement extends beyond traditional line producing—I've become deeply integrated in the campaign's creative development and strategic planning.
The production framework we established during that first campaign has influenced all subsequent productions. I was specifically tasked with researching optimal filming locations across the United States that would provide access to diverse talent, varied location aesthetics, and robust production infrastructure—a challenge that required balancing creative needs with logistical efficiency.
This meticulous attention to detail and forward-thinking production strategy has resulted in Auto-Owners becoming a five-time repeat client—an exceptional retention rate in commercial production. This ongoing partnership demonstrates my ability to not only execute individual commercial projects flawlessly but to build lasting client relationships based on reliability, creative problem-solving, and consistently delivering premium content within established parameters.